[Meet the Team] Jennifer Davis & Heath Webster

Rounding out our leadership team is Jennifer Davis (Sales & Marketing) and Heath Webster (Software Development).  A bit about Jennifer  Jennifer “officially”  joined her husband, Keir, at Xtern Software about five years ago. She had been quite involved previously. She was the person Keir would bounce ideas off of, vent frustrations to, etc. Not to […]

[Meet the Team] Keir Davis

Building custom software is a craft. Software development requires vision, strategy, and creative solutions. The start Keir Davis founded Xtern Software in 2002. He started Xtern from his townhouse in suburban Greensboro, North Carolina. There, he quickly found a high demand for custom software. In 2016, he created HaystackCRM. Earlier, he had built HaystackCRM to […]

[Xtern Software] Marketing during COVID-19? What’s *that* look like?

Our team has been having the same conversation for the past several weeks — how do we market ourselves during COVID-19 without sounding insensitive? This is not unique to us. This is a problem facing any business right now. We want to be able sell our product, in order to generate revenue, in order to […]